Do You want to be the next vlogstar?

With more than 300 hours of content uploaded to YouTube each minute, how are you going to cut through the noise and get noticed? 


Answer: The Vlogstar Challenge!


Anyone aged 16-25 years from across London and Essex can enter!


The Vlogstar Challenge is a unique competition and training initiative run by Media Trust in partnership with the Jack Petchey Foundation. The Vlogstar Challenge is also partnered and supported by YouTube and the Evening Standard.


Media Trust believe in the power of the media to change lives. As a charity, they work in partnership with the creative and media industry to help other charities and community groups to develop their voice and be heard.


We support your passion and creativity while providing you with the technical and communicational skills to create content, develop your voice and share your passions with new audiences across social media.


The Jack Petchey Foundation makes grants to programmes and projects that benefit young people aged 11-25. The Foundation exists to raise the aspirations of young people, to help them take advantage of opportunities and play a full part in society.

Attend one of our free vlogging workshops!

During the workshop, you will learn how to shoot, edit and produce your own vlogs. Our experienced trainers will help you master the skills needed to create powerful and compelling vlogs using just your smartphone.


As well as learning the technical skills needed to produce impactful content, you will also be given opportunities to discover and articulate what is important to you, in an engaging and positive way that gets noticed.

But it doesn't end there.

Enter the competition

Everyone that participates in one of our Vlogstar workshops will be given the chance to showcase what they have learned by submitting their best vlog into the 2019/20 Vlogstar Challenge competition.


150 of the best entries* will be shortlisted for the Vlogstar Challenge semi-finals and invited to join us at YouTube HQ in London for a day of expert tuition and mentoring.


Once you submit your semi-finalist vlog, our judges will then select 15 finalists who will all receive access to the YouTube Space in London to learn additional new skills and develop film material for their YouTube channels.


The 15 finalists will all receive access to YouTube’s state of the art production space to learn additional new skills and develop film material for their YouTube channels.


Said final 15 will also join us at the live Grand Final in London, where one lucky vlogger will be crowned the 2020 Vlogstar Challenge winner. The winner will receive £2,000 for their chosen non-profit organisation, £500 worth of production equipment, mentoring from YouTube’s experts, and work experience with Media Trust's corporate partners.


*The participants that continue to refine their vlogging skills, create original new content and develop their YouTube channels by uploading more vlogs with original content and optimising videos, following the workshops, will be given preference.*

vlogstar challenge highlight videos

Vlogstar Challenge 2019

Vlogstar Challenge 2018

Vlogstar Challenge 2017

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